Eye on gender parity

Eye on gender parity

Many organisations in India have begun to prioritise gender parity within the workforce by encouraging women to enter the corporate sphere. They are doing their bit to create a responsive work environment for better professional growth, says Sairee Chahal

For women, 2016 proved to be an excellent year, with a host of opportunities available just for them. Be it in IT, E-commerce, or any other industry, 2016 introduced the female workforce to new and dynamic avenues, from which they could choose to pursue any career that they were interested in.

Many organisations have now begun to prioritise gender parity within the workforce by encouraging women to enter the corporate sphere, and are doing their bit to create a responsive work environment to cultivate their professional growth. Here are a few prospective career opportunities for women in India that are expected to be the biggest trends in 2017.


Design, Creative & Art

Almost all individuals harbour a talent for being creative in what they do. It may be the way they solve arithmetical equations, design a blueprint for a skyscraper, or have the ability to depict feelings/depth through their artistic creations, creativity can be utilised in any form. Some of the most popular careers in design, creative, and art are:

Architect: For the longest time, studying or making a career in the field of Architecture was largely attributed as a male-dominated profession. While women were not discouraged to pursue a career as an architect, they did face several challenges like hostility from other peers. However, things have certainly changed for the better in this field.

Although this is a conventional career path, being an architect can enable people to bring out their creative side and create unique designs. If their project is commissioned, they can actually see their dream turn into a tangible reality.

Filmmaking: Filmmaking is another profession that is gradually becoming the career of choice for many women in India. Whether it is directing an independent movie or a full-fledged Bollywood film, women filmmakers in the country are gaining both prominence and praise for their abilities in this field. As an emerging career, filmmaking is touted to become a prominent career option for many women in the next couple of years.

Rise of Independent service providers: Independent Service Providers (ISP) are individuals who agree to perform specialised services for either an organisation or as part of their own project and are not associated with any company or corporate establishment. While it is quite similar to freelancing, ISPs carry out only specific tasks for a person or organisation usually on a one-time basis.

Being an ISP enables individuals to have a better work-life balance as the working hours are flexible. They can either choose to work from home or conduct field work based on the project they have been assigned. This can also be a lucrative option for women, who wish to broaden their skill-set by performing such specialised services.



Over the past couple of years, India has begun to witness a rise in unconventional career options that are proving to be immensely popular among highly creative individuals.

One such profession is Storytelling that is gaining prominence among many individuals, especially women, in India. Those who have a knack for improvisation, and can tell compelling, unforgettable, and witty stories are best suited for this profession.


Micro entrepreneurs

The Indian Micro, Small and Medium Enterprises (MSME) industry has become one of the fastest growing sectors in the last couple of years owing to a favourable ecosystem that has resulted in more opportunities for growth for such businesses. The same holds true for the thriving start-up culture in the country that has enabled many to chase their passion and build their own business from scratch. Even the Government’s Make in India and Start-up India campaigns provide such emerging entrepreneurs with a stable platform that can facilitate the growth of their business.

Such initiatives have begun to encourage many women to come forward and establish themselves in the corporate realm on their own terms. While there have been several women entrepreneurs in India, collectively they still form a small percentage of women-led businesses. Since women are traditionally believed to be the home-makers in our society, most of them never consider pursuing their ambition, either due to family or societal pressure.

According to a report by the Sixth Economic Census by the National Sample Survey Organisation, only 14 per cent of business establishments in India are currently run by female entrepreneurs. This suggests that out of the estimated 58.5 million functional businesses, only 8.05 million are led by women.

Despite that, many have now begun to realise that with changing times, one needs to change their mindset as well to broaden their horizons and explore a sea of options available in the job market. Women have now begun to validate their capabilities by confidently leading their business ventures through challenges, and are garnering lots of success through such determination.


Virtual collaborative

Virtual collaboration refers to a unique approach towards enabling group effort between two or more virtual team members via technology based communication. While it is quite similar to conventional collaboration, the difference lies in the fact that in such collaborative models, the participants involved do not interact with other physically, and communicate almost exclusively via virtual networks. In simpler terms, virtual collaboration allows individuals to communicate online, whether it’s verbal, visual, or written.

There are mainly five types of virtual collaborations.

Synchronous collaboration: It allows team members to exchange information with each other instantly over chat rooms & instant messengers.

Asynchronous collaboration: The participants can respond to messages and ideas almost instantly through e-mail, shared databases, online discussion boards are some prime examples of asynchronous collaboration.

Audio conferencing collaboration: Collaboration via audio conferences allow team members to verbally communicate with each other without any form of visual descriptions. Some examples of this collaboration type include phone calls, conference calls, etc.

Video conferencing collaboration: It allows participants to communicate with each other by sharing verbal and visual information in real time. Group video-conferencing and or desktop video conferences are types of video conference virtual collaboration.

Computer mediated communication: It allows team members to communicate using either text, images, or data that are received via the computer without any effective real-time voice or video images from fellow collaborators. Application specific groupware is one such example of computer mediated communication. With almost every employer looking to create a diverse and conducive work environment irrespective of cast, creed, race, or gender, candidates from all walks of life can expect to find any job opportunity of their choice in 2017.


(The writer is the founder, SHEROES.in) 



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