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Datsun GO hits road at starting price of Rs3.12 lakh

Thursday, 20 March 2014 | Rakesh Bihari Jha | New Delhi

Japanese auto major Nissan on Wednesday introduced its Datsun brand hatchback ‘GO’, priced between Rs3.12 lakh and Rs3.69 lakh (ex-showroom, Delhi).

“With Datsun we are entering a segment, which we can’t address with the Nissan brand. We expect the Datsun brand to contribute half to one-third of Nissan’s sales in India,” said Nissan Motor India MD and CEO Kenichiro Yomura while talking to The Pioneer.

The company will launch three models under the Datsun brand by FY’16 and discolosed that Oragadum plant, which has a production capacity of 4 lakh units annually, will reach its full capacity with the manufacturing of Datsun GO.When asked about the export plans for the product, Yomura said: “There are no immediate plans to export the car. But if there is an opportunity we can have a look at it”.

Datsun products will be available at Nissan dealerships and the company currently has 125 dealerships across the country.“It will be retailed through a fully-branded environment within Nissan’s dealership network across the country,” Yomura added.Datsun GO has fuel efficiency of 20.64 km per litre and comes with various features including electronic power steering, front power windows and mobile docking station.

The launch of Datsun comes at a time when Nissan Motor India has plans to introduce 10 new models in India by 2016.The company is targeting to garner a 10 per cent market share in the automobile industry by 2016. It has also proposed to increase dealership networks to 300.Nissan Motor would sell the Datsun GO and other models from the Datsun range on its own in India. Besides Datsun, Nissan Motor India currently retails hatchback Micra, sedan - Sunny, SUV Terrano, among others.

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