VV Sundar

Reimagining Doordarshan

Friday, 08 Dec 2017 | VV Sundar | in Oped

India’s public service broadcaster must move beyond cosmetic logo changes. To be relevant today, it has to ring in substantive changes that can revive its spirits Doordarshan recently announced its intent to re-design its antiquated logo. Understandably, this piece of news generated a whole lot of excitement among people and instantly...

Flying high in the sky but stuck on ground

Wednesday, 15 Nov 2017 | VV Sundar | in Edit

Almost all airlines in the country are running a race to the bottom when it comes to providing customer care. Carriers need to invest meaningfully in building a customer-oriented culture Recently, a private airline passenger had to face a body blow situation. The passenger allegedly ‘abused’ the ground staff. This was...

Not planning but action needed

Tuesday, 24 Oct 2017 | VV Sundar | in Oped

Having a vision for the tourism industry is one thing but executing plans in a time-bound manner with clear deliverables is quite another While small island countries are busy promoting their tourism industry internationally and simultaneously working to develop their tourist attractions, India seems to be not yet ready to compete...

Indian tourism: Punching below its weight

Monday, 23 Oct 2017 | VV Sundar | in Oped

Globally, tourism is growing exponentially but we are still busy sorting out basic issues of infrastructure. Lack of synergy between stakeholders needs to be addressed The Indian tourism sector seems to be one with full of contradictions. Inspite of its vast heritage, culture and history, we are still under-achievers in many...


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