BJP gets big and bright every day

| | in Oped

The pace at which the the party is moving, it is going to be impossible for rivals to stall its progress. They must put in place a constructive strategy to contain the rise

Not resting on their laurels, both, BJP president Amit Shah and Prime Minister Narendra Modi are relentless in their pursuit of success. They do not stop encouraging party workers to aspire to better their performance. Little surprise, at the National Executive meeting in Bhubaneswar, while the Prime Minister asked his Ministers to take a big leap forward in delivering on the promises, Shah inspired his colleagues to install the BJP from panchayat to Parliament. At the pace at which it is moving, and with the kind of strategy that the BJP has been pursuing, it would not be surprising if the party spreads its wings further, and farther, than many may think. Here are three reasons on the how.

An ancient Chinese General and Military strategist, Sun Tzu once said that "All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved." If winning elections is finest art of politics, the BJP, most certainly is adept at it and this has come about with a robust strategy that it deploys. Post its historic win at the 2014 general elections, the BJP has scripted a new paradigm for the Indian politics by eclipsing the Congress and regional parties into oblivion and nothingness. Since 2014, the BJP has won eight Assembly elections, while the Congress has won two, regional parties four and Left one. The BJP has comprehensively dislodged the Congress in Assam, Haryana, Manipur and Maharashtra.

A closer look at the BJP's performance reveals some fascinating trends. Interestingly, in three States, the BJP wrested power after 15 years of rule by the Congress - Assam (2001-2016), Maharashtra (1999-2014), Manipur (2002-17). In Uttar Pradesh also, it unseated a 15-year ride by two regional behemoths the Bahaman Samaj Party and the Samajwadi Party between 2002-2017.   While many may simplistically attribute these wins to anti-incumbency, it would be nothing sort of absurdity and would prove Tzu's apprehensions right. As a matter of fact, all these wins have come about with a rock solid strategy that the BJP and Shah are so synonymous with now. Be it the inclusion of very tall former Congress leader Himanta Biswa Sarma in Assam, or stitching careful alliances with smaller parties in Uttar Pradesh, or opting for an all-inclusive development as the overarching election plank or selection of candidates, the BJP displayed  a gargantuan appetite for strategy and tact across all these States. Today, with over 1,400 MLAs (35 per cent), over 330 MPs (40 per cent) and 14 States (40 per cent) in its kitty, as Sarma tweeted recently, surge of the BJP is only going to spread, as the party gets more confident.

The Brobdingnagian image and massive acceptance of the Prime Minister has been another critical factor catapulting the BJP into a formidable political force. Modi has emerged as independent India's most trusted, admired and accepted leader by all class of Indian society, and this has come about with a right blend of hard work, tenacity, vision and commitment. His straight talk and ability to communicate effectively and seamlessly have been an added advantage. From the poorest to the richest, young and old, men and women, all have found in Modi a great virtue, and a leader who means what he says, walks his talks. His stature has only grown exponentially with each win of the BJP and it only continues.

A feeble Opposition has only helped the BJP's cause and it shows no signs of waning anytime soon. Instead of taking on the BJP politically, the Opposition has targeted Modi on flimsy grounds and this has barely helped their cause. The school child-like rants and casual ridicule by the Opposition - Modi is a liar, the BJP is communal, and so on - has only portrayed lack of imagination and vision of the Opposition. Inability of the Opposition in constructing nuanced political discourse and strategic opposition of policies have been a bane for the Opposition. Occasional murmurs of a 'united Opposition' to take on Modi in 2019 does little to challenge his rising stature and appeal, which shows little signs of abating.

The BJP is firmly here, and looks set to further thicken its spread, and get brihat!

(The writer is a strategic communications professional)

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