We love shikanji
Now that we have had a sip of shikanji, the sellers of which are doing booming business thanks to an insane summer, and each of whom is actually customising concoction mixes for loyalists, nobody is bothered about Coca Cola sales. The shikanji from Jain’s or Sharmaji’s has a far more intense recall than the homogeneous appeal of Coca Cola.
And though Rahul Gandhi wonders why India could not generate a shikanji chain like Coca Cola, mistaking the latter to be a lemonade than a patented chemical formula, we still love our neighbourhood vendor. No, we don’t want the Jains or Brijs to either lose their art, profits or be subsumed by a huge multinational buyout. Besides there is a wave of health consciousness and aversion to carbonated drinks that is forcing Coca Cola itself to switch over to healthier alternatives in its product bouquet. Last heard on car sales, Maruti was still doing good business compared to Ford. And in Delhi/NCR at least Nirula’s had made an impact much before McDonald’s could.
As for the proverbial rags to riches story, the Indian story of enterprise is replete with examples. One hopes the research division of Congress president Rahul Gandhi’s smart media cell had gone through history and known that the McDonald brothers were no dhabawallahs or that the brand marketing was done by a far-sighted salesman. Or that Ford and Merc founders were not just mechanics but engineers and visionaries in their own right. Indian enterprise doesn’t need lessons or templates. Ingenuity in business is somewhat encoded in our DNA enough to script original stories.
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17 Jun 2018 | VR Jayaraj | Kochi
In a swift move intended at stemming the protests brewing in the State police force against certain top officials’ ‘feudalistic’ practice of persecuting policemen and camp followers by using them as house servants, the Kerala Government on Saturday removed ADGP Sudesh Kumar, whose daughter was the other day booked for assaulting and verbally abusing his official police driver, from the position of head of the Armed Police Battalion. The action against...
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23 Jun 2018 | PNS | Kochi
MCD still waiting for HC order on encroachment Dehradun: Days after the High Court ordered the officials to remove encroachment from different areas of Dehradun like markets, streets and footpaths in four weeks, the officials concerned said on Friday that they were still waiting for the order to come. They, however, assured that they would execute the order once they get a copy and read it thoroughly...