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Potters hopeful of a ‘brighter’ Diwali

| | Jamshedpur | in Ranchi

With Diwali round the corner, dozens of hands can be seen working tirelessly on the potter’s wheel in the congested lanes of Kumhar Para in Jugsalai, the potter’s colony.

Despite advent of LED lights and Chinese bulbs, people in the city are still going for the traditional diyas this Diwali. With the changing trends, potters too are wheeling out designer diyas. The cheapest article that makes Diwali bright, ‘earthen oil lamps’ ( Diya), are the choice of the people.

Ramesh Nath a potter in Jugsalai said, “People prefer peforming puja in traditional style. At least 11 diyas are lit before Lord Ganesh and Goddess Laxmi on Diwali. The light spread through cannot be matched by electrical gadgets.”

“Though youngsters are getting attracted to LED and Chinese lights, diyas are still in demand,” said another potter Kishan. He added to meet the stiff competition from modern gizmos, potters are now making designer diyas.”

For Hindus, light is the symbol of knowledge, wisdom, goodness, happiness, peace, truth and prosperity. Thus lights come in great deamnd during Diwali.

Lighting diyas on Diwali gives a traditional look to the festival, Deepak Pandey, a retired railway official. He added that LED lights cannot replace diyas.

Even mythological tales on Diwali mention use of diyas, Pandey said. It is said these earthen lights not only help in lighting the physical path but the spiritual path too.

No doubt in the last many years the manufacturers of the earthen lamps had not faced what they have had experienced in the last two years. And, this resulted in the increase of about five to seven times in the prices of the diyas.

“People want comfort they don’t want to take pains of putting oil and buring the diyas which are a part of the tradition. For them it’s easily to switch on and brighten their homes. Moreover the input cost of the earthen lamps have grown to such an extent that it has virtually become impossible for the manufacturer to sell a dozen odd lamps for a single digit cost. We are facing the brunt from both sides,” said Takeshwar Singh, 56, an entrepreneur with three decades of experience in running the business of earthen lamps.

He said that only few lower middle class people are still the buyers of earthen lamps and others have migrated towards the hi tech market.

 
 
 
 
 

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