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Euphoria grips India vs Pakistan final, TV ad rates surge 10 fold

Euphoria grips India vs Pakistan final, TV ad rates surge 10 fold

As Virat Kohli’s men take on Pakistan in the final of the Champion’s Trophy on Sunday, apart from a millions of cricket lovers, betting syndicates and TV channels are equally excited. TV advertisement rates during the cricket match, its promos, and highlights are reported to be five to ten times more than normal; while the betting syndicate is dealing with Rs2,000 crore booty for the match.

Gambling is legal in London, where the match is taking place. Indians can place bets through UK websites by using their international credit cards and e-wallets. For the bookies, India is a clear favourite, but an upset is not ruled out altogether. Look at the odds: A bet of Rs100 on India will fetch Rs147 if Virat Kohli’s team wins. On the other hand, if Pakistan wins, a Rs100 bet will bring in Rs200.

“India v Pakistan Final... !!!!!!!! All TV execs around the world are now cracking a nice bottle open to celebrate,” tweeted former England captain Michael Vaughan.

Apart from betting on the outcome of the match, one can also bet on 10-over score by each team and total scores by both teams.

With fans expected to remain glued to their TV sets, reports said that Star Sports is charging Rs1 crore for a 30-second spot during the final.

Some of the major advertisers who have booked ad sports in advance are: Nissan Motor, Intel Corp, Emirates, Chinese mobile maker Oppo and MRF.

Meanwhile, the police busted betting rackets in several parts of India, arresting 11 people in Prakasam and Nellore districts of Andhra Pradesh on Saturday. Similarly, the police arrested five people and seized over Rs7 lakh in Berhmapur in Odisha during a crackdown operation.

Apart from over Rs7 lakh cash, 10 mobile phones, calculators, notebooks and other materials were seized from the five arrested persons, said sub divisional police officer (SDPO), Berhampur, Shantanu Das.



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