Euphoria grips India vs Pakistan final, TV ad rates surge 10 fold
As Virat Kohli’s men take on Pakistan in the final of the Champion’s Trophy on Sunday, apart from a millions of cricket lovers, betting syndicates and TV channels are equally excited. TV advertisement rates during the cricket match, its promos, and highlights are reported to be five to ten times more than normal; while the betting syndicate is dealing with Rs2,000 crore booty for the match.
Gambling is legal in London, where the match is taking place. Indians can place bets through UK websites by using their international credit cards and e-wallets. For the bookies, India is a clear favourite, but an upset is not ruled out altogether. Look at the odds: A bet of Rs100 on India will fetch Rs147 if Virat Kohli’s team wins. On the other hand, if Pakistan wins, a Rs100 bet will bring in Rs200.
“India v Pakistan Final... !!!!!!!! All TV execs around the world are now cracking a nice bottle open to celebrate,” tweeted former England captain Michael Vaughan.
Apart from betting on the outcome of the match, one can also bet on 10-over score by each team and total scores by both teams.
With fans expected to remain glued to their TV sets, reports said that Star Sports is charging Rs1 crore for a 30-second spot during the final.
Some of the major advertisers who have booked ad sports in advance are: Nissan Motor, Intel Corp, Emirates, Chinese mobile maker Oppo and MRF.
Meanwhile, the police busted betting rackets in several parts of India, arresting 11 people in Prakasam and Nellore districts of Andhra Pradesh on Saturday. Similarly, the police arrested five people and seized over Rs7 lakh in Berhmapur in Odisha during a crackdown operation.
Apart from over Rs7 lakh cash, 10 mobile phones, calculators, notebooks and other materials were seized from the five arrested persons, said sub divisional police officer (SDPO), Berhampur, Shantanu Das.
- Opp meets today on Prez pick; consensus elusive 22 Jun 2017 | Deepak Kumar Jha
- Distrustful man stabs wife 35 times, son hurt in rescue bid 22 Jun 2017 | Staff Reporter
- World record in Ahmedabad 22 Jun 2017 | Nayan Dave
- Om fills world as yoga stretches its reach 22 Jun 2017 | PNS
- Builders misleading homebuyers on GST 22 Jun 2017 | Rajesh Kumar
- 16 new Secretaries: Rajiv Gauba gets Home, Subhash Garg Economic Affairs 22 Jun 2017 | PNS
- City of Nawabs all set for biggest ever Yoga Day event 21 Jun 2017 | PNS
- I-T slaps Benami Act on Lalu’s family 21 Jun 2017 | PTI
- Woman gangraped in car from Gurugram to Gr Noida via Delhi 21 Jun 2017 | Staff Reporter
- One tax to unite nation on stroke of July 1 midnight 21 Jun 2017 | PNS
Sunday EditionView All
18 Jun 2017 | Staff Reporter | New Delhi
A police team, along with sniffer dogs, scanned the whole area of Bonta Park in Civil Lines on Saturday morning to get some clue about a woman murdered by her husband on Friday. After 12 hours search operation, police were able to find the body identified as Komal...
STATE EDITIONSView All
22 Jun 2017 | Staff Reporter | Bhopal
The Bhopalites would witness a mild evening of devotional songs and classical music at Dushyant Kumar Memorial Museum of Manuscript. The event Aradhna will be held at the museum on Thursday...