Arindam Chaudhuri and his long-time partner A Sandeep’s comprehensive books, CULT and Indian Power Brands, have lived up to all the hype and praises showered at their launch a couple of weeks before in London.

But the global praise, which includes a personal message from British Prime Minister David Cameron and British Indian MP Priti Patel, is not for nothing.

The content shows a powerful understanding of management and economics and is backed with credible research and facts. Besides, it is the readability of the books that they’ve garnered a wide audience.

Guy Kawasaki, Management Icon, Author and former Chief Evangelist at Apple Inc. for one said, “I have read the book (CULT) and Steve Jobs would love this book, he truly would. This book is in the same quality of Malcom Gladwell, Geoffrey Moore & Clayton Christensen.”

Priti Patel, the Anglo-Asian MP, considered a ‘rising star’ of her party hailed the authors for penning down Indian Power Brands, “If Indian companies do manage to make it big to the global standards in the next few years, the event of 12th December in London (the books’ launch) will be historic as first time this kind of an initiative has taken place,” she said.

The launch, that proceeded a session named ‘India Rising’, itself saw numerous global leaders; enough to indicate the importance of the books in the present global scenario. Along with British MPs and Lords, Corporate Personalities, Icons, Academicians, Media Giants, Sports and Film stars from India and UK came together for the crowning of the books. Guy Kawasaki launched Arindam Chaudhuri and A. Sandeep's CEO guide CULT and Canadian MP Dr Ruby Dhalla launched Indian Power Brands, a well crafted book featuring India's biggest and most successful companies.