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Designs on handloom
The skills of artisans and craftspersons were on display at Celebrating Vivaha, says Team Viva
A professed aim of Make in India is to give artisans, craftsmen and weavers encouragement. And it was with the intention of supporting them that Tarun Sarda, a high school graduate held an exhibition, Celebrating Vivaha at Ashoka Hotel, Chanakyapuri, recently. “The initiative to promote weavers and artisans under prime minister Narendra Modi’s Make in India theme will definitely assist and boost talented craftsmen and weavers by promoting their art on a global scale. To take this forward, talented designers showcased their collection with us. In our next edition in Ludhiana and Mumbai, we are trying to reach out to more such talented designers from other parts of the country,” says Sarda.
There is a reason why the company has been named Vivaha. He explains, “Vivaha is a very generic term and the word ‘celebrating’ was added to commemorate the essence of the former. Celebrating Vivaha was a one-stop destination for everybody who wanted to purchase jewellery, clothing, make-up and much more under one roof.”
Sarda feels that creating a platform for artists is important. He added, “We have created a platform for the artists to provide them with immense exposure and to exhibit their talent to the maximum number of people.”
The designs have been made by people who are young and possess fresh talent so that there is a lot of variety. “We are going to smaller cities and will cover 22 of them by 2018,” says Sarda about his future plans.
While designing the garments, there were some things that were kept in mind. “I like to create garments which are timeless. Fashion is not just cyclic, since a lot depends on the wearer’s taste and body type. So, it is the duty of the designer to make people look their best,” says Seema Sharda, a designer.
People who thronged the venue included regular shoppers as well as those who are getting married in the near future. Social activist Parull Mahaajan and actor cum Member of Parliament, Manoj Tiwari too were present at the exhibition.
The government is pulling out all stops to encourage the indutry and Tiwari iterated that “The history of the textile industry is quite renowned and we are constantly trying to upgrade it to make things easier for people.”
The designers brought forth different things. “My brand has a lot of block prints in cotton with different cuts and patterns,” says Shalini, a fashion entrepreneur.
Rich Indian handloom weaves, traditional hand-woven drapes were much sought after at the exhibition. The three day exhibition from July 7th-9th had latest collections for the summer wedding season from an array of jewellers and designers.
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