Vivacity

Homage to traditional techniques

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Homage to traditional techniques

Textile artist Rimzim Dadu ushers spring with his easy to wear, breezy line

Celebrating the 10th year brand anniversary, textile artist Rimzim Dadu opened Amazon India Fashion Week Spring-Summer 2018 with a focus on evolving signature techniques to create easy to wear formals. Like past seasons, Dadu, refrains from working with a particular theme, instead allows the collection to take shape via her experimentation  process.

This season Dadu’s fascination with surface development using yarns a nd cords has been high­lighted throughout  the collection. From continuing the narrative of nylon coated steel wires  last season, to evolving the atelier’s repertoire, this collection also manipulates traditional zari, metallic yarns, resham and silk thread by way of deconstruction and reconstruction. This process changes the characteristic of the material and its therefore its use a nd behaviour, rendering a fresh approach a nd more fluid aesthetic. This naturally lends itself to structural silhouettes, taking forward innovation in sarees, sculpted statement tops, mini shift, jacket and skater dresses.

Dadu has created a design studio known for pushing the boundaries of design and technology to deliver impactful immersive experiences in association with SPLAT studio. Talking about it the  textile artist  shared, “Opening fashion week was momentous not just because of the 10 years in the industry but also because of the creative collaboration with SPLAT studio. It was important to imagine textures and materials in a new medium.”

Speaking on the occasion Hitesh Kumar, founder of SPLAT studio says “Interpreting and creating visualisations for this installation wa s a great collaborative experiment with Dadu. We approach the same aesthetic from such different perspectives. As a design studio we are known for ferociously pushing the boundaries of visuals and technology to deliver impactful immersive experiences, it was great to align with a brand like Rimzim Dadu that shares the same values.”

10 years on and through this showcase Rimzim Dadu, the brand continues to be a playground of experimentation with material and surface texture. The brand’s ensembles have been celebrated by institutions from the Victoria and Albert museum in London and onto Devi Art Gallery. In all these textile exhibits, the designer, Dadu was the youngest participant and has been recognised and awarded by FICCI as 2016’s Young Achiever. 

 
 
 
 
 

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