Whiff of FIFA

Whiff of FIFA

Are you upset about not being able to fly to Russia and absorb the excitement of the FIFA World Cup? Fret not! Because Muskan Kathuria has put together a list of restaurants and bars that will bring the stadium to you

Imagine sitting in a stadium, surrounded by excitement, adrenaline, avid fans, rhythmic chanting and the aroma of food and beer. What if I tell you that you don’t have to burn a hole in your pocket and ask your boss for a long vacation to soak in that football fever? Yes, you read it right! A wave of anxiousness before Messi’s penalty kick or felicity after Ronaldo’s goal can be felt as intimately as you feel the infuriation while in Delhi’s traffic and you don’t even have to fly to Russia for that.

From June 14 to July 15, restaurants across Delhi NCR will be screening the World Cup matches live on their premises. Humming to the tunes of Waving Flag, and shaking a leg on Waka Waka, you will bump into people cheering for the same team as you do and a number of them for the rival’s at these restaurants. What sweetens the deal are the offers on food and drinks which can be availed while watching the matches live on the large projector screens which make it an irresistible affair for all the football buffs. 

Introducing new concepts

“We will be decorating the restaurant with flags representing the participating countries and the staff would be putting on jerseys to cheer with the viewers for their favorite teams,” says Khyati Minglani of Philtre, The Bistro.

While some restaurants are accessorising their interiors with the flags of countries playing, others are calling on their customers to dress up like their favourite footballers. Dum Maro Dum in GTB Nagar has a complimentary drink called FIFA served in a football for all those who walk in wearing a team’s jersey or flaunting a quirky hairstyle of any footballer. Era in Connaught Place has two huge projector screens in  an industrial set-up where they will be screening the matches. Sort of workmen chilling out after a hard day.

Rahul Singh, Founder and CEO, The Beer Café, said, “Across the world, people will be gathering around screens to watch their favourite footballers with friends and beer as their companion. At The Beer Café, we wanted to add more excitement to the sporting action and raise the stakes for our customers.” This alco-beverage chain is launching “Bet My Tap,” an exciting engagement which offers the fans a chance to watch their beloved game in their nearest outlet. Bet on your favourite team and stand a chance to win free beers.

After Stories in Gurgram has come up with a special menu dedicated to the soccer fans. They have introduced pizzas named after the countries playing, so you have an interesting pool of options to choose from. Peppy Portugal, German Magic, Belgium Rush, French Connection, Argentinean Ooze and Brazilian Treat taste just as appetising as they sound.

“Sports have always held an important place in our restro-bar. Be it cricket or football, any sport that interests people calls for celebration. We have launched many celebration offers for this FIFA season which includes our special football platter,” says Manish Sharma, owner of Molecule, Gurugram. The FIFA special menu at this restaurant brings the flavours of Russia, South-East Asia, India and Europe. The new menu integrates international and local flavours with traditional recipes and methods to bring the taste of the country’s cuisines on your table.

Exciting Deals and Discounts

Philtre has curated special deals for their epicurean customers. So you get rewards like free shots on the house for every goal that your team scores. And for all those who ride with lady luck, you can also get lucky and score a 50 per cent off on your entire bill if you can predict the winner before the match starts. To attract all the game lovers, Drunk Art has been reducing the price of their beer by Re 1 each passing day for the past one month. So if you are in luck, when you head over to the restaurant on a match day, you might even get the booze for free. It is selling unlimited beer with three types of popcorn: chocolate, salted and cheese at just Rs  699 during the match hours.

“The popularity of FIFA is picking up in India. This year’s World Cup is taking place in Russia so we will be making some crazy combo deals based on authentic food and vodka,” shares Piyush Jain, the owner at Decode Social Dining. 

Tourist, the travel-themed restaurant at Connaught Place, has launched a FIFA special menu where you can get unlimited IMFL paired with starters like garden-fresh vegetables pizza, dragon chicken Patiala and London fish and chips.

But then all that grease-laden food can end up making you look like a football - practically. If you are a health conscious person and you want to indulge yourself in the FIFA fever without compromising on your diet, Junkyard Café has got you covered. Their food menu has been crafted to include both multi-cuisine nutritious and indulgence food, and there is a section for the calorie conscious with the calorie count of each dish mentioned next to it.

Expected footfall and revenue

The target customers for most of these restaurants and pubs are the football lovers above the age of 25, because most of the offers are on alcohol. There is no upper limit to this age. “We have enthusiasts who are as old as 50-55 coming here during the World Cup,” explains Vipluv Chaudhary, Marketing Head of Era.

What also goes in favour of the restaurants, pubs and lounges this year is that the  time zones between India and Russia are not too far apart, which helps public viewing here in India. The matches begin at 3:30 pm and most of them wrap up before 1 am. Both, the fans and the restaurateurs, are in a win-win situation here.

So it doesn’t matter if you’re rooting for Germany, Brazil or Argentina. If you want to witness this year’s rendition of Robin van Persie launching himself through the air or Luis Suarez biting Giorgio Chiellini with the thrills and spills of the game, then we suggest that you pick up that phone and book a table  — for that is the best way to enjoy FIFA this season.



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