This Startup is using data to create more relevant content for the US automobile market

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This Startup is using data to create more relevant content for the US automobile market

Tuesday, 04 September 2018 | Agencies

This Startup is using data to create more relevant content for the US automobile market

CarHP is an up and coming startup catering to the US automobile market. It functions as an online autos information site that brings together in-depth reviews, ratings, comparisons and local listings for new and old cars.

CarHP is in its beta stage, however, their inventory already boasts a collection of over 2000 car reviews from 2016 to present.

CarHP is funded and incubated by Collegedunia.com - India’s foremost college search portal.  Till date, CarHP has a team size of more than 20 people. The team brings together young talent that is passionate about automobiles, and currently manages the entire data and content of the website.

The number of  buyers who find their vehicle through online websites has been on a rise. Websites that provide the complete information for the car buying process is staggeringly low. Most of the websites manage to excel in only a limited front. Either they are content-centric or they provide car specifications that by themselves don’t simplify the car buying process. These websites fail to provide a one-stop solution to the buyers.

CARHP stands out as a different website. Instead of relying only on a single parameter, be it content, car specification or inventory at the local dealer. This post from HubSpot clearly mentions that data helps us to create more relevant content. CARHP strives to bring content and inventory together with a special emphasis on data.

CarHP’s in-depth reviews exist in concert with data.These reviews are written as SWOT analysis. The car being reviewed is stacked against closely matched competition. Instead of sticking to the norm of industry defined “competitors” we also consider search volume to determine the competition for a particular car  This approach helps us to create data-driven content that fulfills it informational value. Instead of relying just on content for a major car buying decision. Bringing in a data-driven approach helps prospective buyers to make a more informed decision.

CarHP will reserve special space and attention for vehicles that are environment friendly. All vehicles that use renewable energy sources. These vehicles significantly reduce the carbon footprint and ease the demand on consumption of fossil fuels as primary energy source. At CarHP we advocate for usage of such vehicles in a extensive manner.

Article by : Karan Thakur

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