Coinciding with prime Minister Narendra Modi's birthday on Monday, the Khadi and Village Industries Commission (KVIC) launched an exclusive designer range of 'Modi Jackets' and 'Modi Kurtas' at its flagship store in Connaught Place here.
KVIC Chairman Vinai Kumar Saxena said it was the inspiration and vision of the Prime Minister that Khadi had achieved several milestones in the last four years.
"For Khadi, Prime Minister himself has become the biggest brand Ambassador. It was his call of 'Khadi for Fashion' that millions of youths adopted Khadi. The launch of these designer jackets and kurtas is the expression of love and gratitude from our artisans - for whom the Prime Minister has always shown his concern," he said.
These designer jackets and kurtas are available in all KVIC outlets across the nation from Monday in a price range of Rs 999 to Rs 3500. After proper washing and shrinking, expert tailors were assigned to stitch these items.
