Be it the Arab Spring or chief of some blue chip protesting against social evils, movements have always had their presence in society at large. But the customary line between business and activism is blurring and that has led to the emergence of a separate class of corporate activists.
For instance, taking a strong stance in championing diversity, CEO of Apple Tim Cook had put the company ahead of the societal curve by including issues like LGBT rights, workforce diversity and racial equality. Now, driven by corporate millenials, organisations have become forces standing up for what’s right or what’s ‘politically correct’.
With the emergence of potent tools like social media and big data, accessing Government information is not a difficult job anymore. Also, privatization of public spaces has somehow barred protesters from taking to the streets and that makes venues like the workplace best suited for championing change or venting grievances. At a time where we face a deep and increasingly intractable tragedy of the commons in infrastructure, intellectual capital, and investment flows, corporate activism can be an important change agent.
