So our home-grown dairy brand is now stepping out to be a key player in the US market. Amul is set to acquire a dairy plant in Wisconsin, known for its cheese. With the acquisition, Amul will be the first dairy union in India to start a dairy plant on foreign land and begin producing cottage cheese (paneer), ghee and shrikhand. Maybe even cheese in the forseeable future.
While Indian food is now acknowledged as the key component of our soft diplomacy, supplanting Bollywood too, and has been gaining new followers in the world, it also shows that the diaspora has fuelled the demand for our milk products enough for them to be a part of US mainstream economy. With an increasing vegan and vegetarian movement sweeping even the Western world, and the virtues of the right amount of ghee for our health proven, Indian dairy products can claim their space on foreign shop shelves with ease and may very well create a sub-brand “Indian cheese.” Wisconsin is somewhat of a US cheese capital, commanding almost 30 per cent of the market. Amul, therefore, couldn’t have a better launchpad, a true story of “make in India” going on to the next level, “make for the world.”