Cong launches Mission 500 to fund ’19 campaign

| | New Delhi
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Cong launches Mission 500 to fund ’19 campaign

Wednesday, 19 September 2018 | PNS | New Delhi

Cong launches Mission 500 to fund ’19 campaign

The cash-starved Congress is looking for a unique method to generate funds to contest the 2019 Lok Sabha elections.

Setting a target of Rs 500 crore, the party has decided to collect money for the campaigning through crowdsourcing from its 10 lakh booths across the country.

The mass campaign for fund-collection will start on October 2 and will end on the birth anniversary of former Prime Minister Indira Gandhi on November 19.

Congress general secretary Ashok Gehlot said, “The Congress will start a campaign from October 2 to reach out to people, discuss State and national issues and collect funds. Our workers will visit every booth, talk about State issues and connect with people”.

He said the party has set a target to collect Rs 500 crore, which would translate into Rs 5,000 from every booth committee.

The party has also instructed all its workers of booth committees to go door to door and collect small amounts, like Rs 5 and Rs 10, from every household. These workers are also expected to distribute campaign flyers and pamphlets. This method, the Congress believes, would strengthen their hold at the grassroots level workers and supporters, who will feel more connected to the party by making direct contributions.

After its complete rout in the 2014 general elections and thereafter losing several States to the BJP in the heat of the Modi wave, the grand old party has been trying to do innovative things to connect to the mass and the grassroots workers and also making efforts to boost the morale of the party. Congress chief Rahul Gandhi has personally taken a keen interest in implementing ideas like “Shakti” which the party claimed to be inspired by Mahatma Gandhi’s Abhiyan and Mera Booth Mera Gaurav.

The Congress general secretary said campaign at the booth level is aimed to be an innovative way to motivate the party workers and strengthen the party at its core and the result of which is being witnessed in Rajasthan, where the Assembly elections are due shortly.  

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