The Media and PR Cell of Xavier Institute of Management, Bhubaneswar (XIMB), IlluminatiX, held the fifth edition of annual media conclave Communiqué on “Changing paradigms of the media landscape in the digital age” here on Sunday.
India Today TV National Affairs Editor Rahul Shrivastava, The Hindu, Business Line, Chennai editor R Srinivasan, InsideIIM.com, Kampus Konversations App creator Ankit Doshi, ChetChat founder Chetna Vasishth and Tanvi Bhatt International founder and CEO Tanvi Bhatt attended as guests.
Chetna Vasishth enlightened on the three big game changers in the future of storytelling- Technology, Data, and Democratisation of storytelling. She also said traditional media played a significant role in embedding preconceived opinions and notions among people while, in this golden age of content creation, all you need is an idea.
R Srinivasan shared his reservations regarding investigative journalism and genuine data collection not being done effectively and suggested that stories made should be well informed to make a difference and media houses should hone on their strengths for story discovery. He opined that technology has not changed the process, but just made information easily accessible.
Ankit Doshi elucidated the importance of expressing yourself. Tanvi Bhatt talked about personal branding and how an individual can be both a medium and the content. She also differentiated between a storyteller and a story shaper, while urging the audience to be the latter. Rahul Shrivastava, who could not attend the event sent a message to the students through a video which encompassed social media becoming a personal evangelizer of audience-centric marketing. He also stated how digitalisation has enabled more social participation than before.
On the occasions, an interactive question and answer session was held and the second edition of Communiqué, the yearly newsletter by IlluminatiX was released.