In order to effectively connect with around 69,000 booth-level workers ahead of the 2019 Lok Sabha elections, the Delhi Bharatiya Janta Party (BJP) has set up a WhatsApp number, called “Namo Again”.
BJP Delhi unit president Manoj Tiwari felt that the chain of oral communication was not that effective and directed the party’s social media and IT cell to use the mobile number to connect with all booth conveners, in-charges and panch pramuk, a senior party leader said.
Panch pramukh or booth-level workers play crucial role in connecting party’s link with voters at each polling booth.
There are 13,816 polling booths in the national capital. The BJP has appointed five panch pramukh at each polling booth, totalling around 69,000.
Neelkant Bakshi, Delhi BJP’s social media and IT cell co-convener said “It was felt that messages and directions of the party’s national and state leadership were getting delayed in reaching booth-level workers. Also, monitoring of completion of assigned work was not that effective,”.
The “NaMo Again” mobile number will establish a direct link between Tiwari, booth conveners and the core group of 375 booth in-charges through a WhatsApp group and broadcast lists, Bakshi said.
The booth in-charges will connect with panch pramukh to spread the messages further down the line through WhatsApp groups, he said.
