ICICI Bank has added an array of industry-first features to ‘Eazypay’, the country’s first digital point-of-sale (PoS) application, said Anup Bagchi, executive director, ICICI Bank.
It was launched by the bank during demonetisation to enable merchants/retailers and professionals to collect payments through multiple digital modes, including Unified Payment Interface (UPI), credit / debit card & internet banking of any bank, Aadhaar Pay, Bharat QR Code and ‘PocketsbyICICIBank’ digital wallet, he added. He further claimed that since then, Eazypay has quickly garnered over 1.93 lakh customers, enhancing the bank’s nation-wide network of physical and digital PoS to over seven lakh.
The application now offers a host of new services that are unprecedented in the industry and the list includes enabling merchants/retailers/professionals to enjoy the convenience of applying for a card-swipe machine instantly, in a completely digital and paperless manner, without any requirement to visit a bank branch, Bagchi said.
“ICICI Bank has always played a pioneering role in introducing digital innovations to accelerate the shift to a digital economy. In line with this vision, during demonetisation, we launched ‘Eazypay’, a digital point-of-sale as a mobile application,” he added.
