UP cinema halls to show Kumbh Mela logo before screening films

| | Lucknow
  • 0

UP cinema halls to show Kumbh Mela logo before screening films

Thursday, 04 January 2018 | PNS | Lucknow

With an aim to making the Kumbh Mela logo popular and make people understand the importance of the religious festival, the   Uttar Pradesh government has asked cinema halls to show the logo before screening films.

Principal Secretary (Tourism) Avnish Awasthi said that the Entertainment department will ask cinema halls to display the Kumbh Mela logo immediately after National Anthem and before the start of a film. “The logo will make people understand the importance of the religious festival,” Awasthi said.

The logo comprising temples, seers, a kalash (pitcher) and a ‘Swastika’, was launched by Governor Ram Naik at a function held at Raj Bhawan which was also attended by Chief Minister Yogi Adityanath on December 14.

In the function, the Governor had also launched Kumbh Mela’s tagline ‘Chalo Kumbh chalo-chalo, Kumbh chalo’.

Awasthi said that Kumbh Mela has been recognised by UNESCO as an ‘intangible cultural heritage of humanity’ and is considered to be the world’s largest peaceful gathering of pilgrims. “This government is committed to making this function a grand success,” he said.

Awasthi said that all preparations would be completed well before time so that it could be held successfully because as is important from the points of view of both religious and tourism.

Yogi government’s decision to display the Kumbh Mela logo before the start of films comes soon after the state government announced that all official letters would also carry the Kumbh logo.

Sunday Edition

CAA PASSPORT TO FREEDOM

24 March 2024 | Kumar Chellappan | Agenda

CHENNAI EXPRESS IN GURUGRAM

24 March 2024 | Pawan Soni | Agenda

The Way of Bengal

24 March 2024 | Shobori Ganguli | Agenda

The Pizza Philosopher

24 March 2024 | Shobori Ganguli | Agenda

Astroturf | Lord Shiva calls for all-inclusiveness

24 March 2024 | Bharat Bhushan Padmadeo | Agenda

Interconnected narrative l Forest conservation l Agriculture l Food security

24 March 2024 | BKP Sinha/ Arvind K jha | Agenda