Conserve wildlife by gifting silver coins depicting endangered species

| | New Delhi
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Conserve wildlife by gifting silver coins depicting endangered species

Sunday, 28 October 2018 | Archana Jyoti | New Delhi

This Diwali, think different and send a social message by gifting your friends and family members these unique silver coins depicting endangered but endearing wildlife like the Bengal Tiger, Black-necked Crane, Green Turtle and Nilgiri Tahr being sold online.

In this way you will be giving back to Mother Nature as well as the part of the proceedings will go towards conservation of wildlife.

Launched jointly by the MMTC-PAMP (a joint venture between public sector MMTC and Switzerland's PAMP SA)  and WWF-India, the new limited edition silver collectibles 'the Conserve Wild India 2018 Series are available online on e-portal Amazon India and the WWF-India store.

 "This exclusive, limited edition collection struck in 999.9 fine silver focuses on rare, endangered wildlife in India. The Bengal Tiger, Black-necked Crane, Green Turtle and Nilgiri Tahr feature on these coins in carefully crafted, authentic designs based on real images of these species in the wild," Roopali Srivastava, Director- Conservation Products, WWF-India said.

Added Gagan Bhai, National Head of Sales, MMTC-PAMP, "We are delighted at the opportunity to partner with WWF-India, and contribute to the cause of environmental sustainability.

"We have always focused on crafting clean, green, ethical products through responsible supply chain and manufacturing practices that reduce our pollution footprint and resource consumption."

Commenting on the launch, Arun Sirdeshmukh, Business Head, Amazon Fashion, a unit of Amazon India said, "We are excited to launch the Conserve Wild India 2018 series, limited edition silver coins designed by MMTC-PAMP and WWF-India exclusively online on Amazon Fashion. The beautifully crafted designs convey a strong social message of animal welfare and will definitely help in spreading greater awareness especially during the festive season."

 Vibha Sarin Prabhakar, COO- Retail Operations, MMTC-PAMP, said, "As India's first LBMA-accredited gold and silver refinery, our Indian products are also global quality benchmarks. We are delighted to be showcasing this series on Amazon, one of our fastest-growing channels to reach our customers."

The green turtle is one of the largest sea turtles and the only herbivore among the different species while the Black-necked Crane is one of the birds listed as vulnerable by IUCN that breeds in Ladakh's high altitude landscape. In India, dogs are major threat to these birds. The Nilgiri tahr (Nilgiritragus hylocrius) is included in the IUCN red list. Only around 2,500 are estimated to be left in the wild.

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