Korea has a lot to offer, from futuristic cities to advanced technology, buzzing nightlife, legendary food, K-Pop dramas, high-quality cosmetics and beautiful landscapes

Korea is an emerging destination amongst the Indian travellers, as the country is known for its diverse landscapes, colourful cultures and traditions, in addition to its much popular night life and culture. With an aim to promote Korea as a memorable tourist destination, the Korea Tourism Organisation (KTO) in association with Cox & Kings Limited organised a trip for Femina Miss India 2018 winner Anukreethy Vas and the First Runner-up Meenakshi Chaudhary. This initiative was supported by the Gyeonggi Tourism, Seoul Tourism Organisation and the Jeju Tourism Organisation.

Speaking on the joint marketing initiative and content development programme for South Korea, Karan Anand, Head, Relationships and Supplier Management, Cox & Kings Limited said, “We at Cox & Kings have been thought leaders in the travel space, pioneering several innovative concepts and products for the Indian traveller. One such initiative has been our association with fbb Colors Femina Miss India, to use their talent as influencers attracting tourism traffic to destinations we chose to partner with. This year, we have roped in not one, but two Miss India talents to create content focusing on 18 different reasons Indians must consider to travel to South Korea on a holiday. Anu Kreethy VAS, fbb Colors Femina Miss India World 2018 and  Meenakshi Chaudhary, fbb Colors Femina Miss Grand India 2018, travelled across Jeju, Gyeonggi and Seoul creating content to be later reproduced across marketing platforms.  I am not surprised to hear positive reviews from both these talents, after all South Korea indeed is a beautiful holiday product waiting to be explored by the larger section of leisure Indian travellers, and as always Cox & Kings has once again thought out of the box to do something special for Korea Tourism Organisation in the form of #18ReasonsToVisitSouthKorea”

Adding to this Jong Sool Kwon, Director, Korea Tourism Organisation New Delhi, said, “We are really happy with our association with Cox & Kings for this joint marketing initiative. The visit of these young, inspirational women will make people aware about this great holiday destination.” Korea is a popular destination for business as well. Commenting on the same, Kwon said, “Korea is a one stop destination for travellers as it has a lot to offer, from futuristic cities to advanced technology, buzzing nightlife, legendary food, K-Pop dramas, high-quality cosmetics and beautiful lndscapes. It is also coming up as a new business destination with major tech companies taking over.”