Bajaj Finserv through its lending arm Bajaj Finance Ltd. has introduced its campaign #BijliOnEMI wherein customers buying air-conditioners on EMI can avail an Insta Credit loan in their Bajaj Finserv Wallet which they can use to pay their electricity bills on EMI. The campaign is aimed to help their customers finance the high electricity bills that may arise due to extensive usage of air conditioners during summer.