Central Secretariat Services Society (CSSOS) has signed up well known singer and rock star Guru Randhawa as its brand ambassador. CSSOS is hoping to capitalize on his youth appeal image to increase its outreach and visibility among the upcoming generation of home buyers.
Founded by members of civil society, CSSOS is a non-profit organization working towards the construction and development of affordable housing, clubs, and schools for working and retired officials of Central/State govt., PSUs and Banks. Its latest project is the development of 23K hectares of land in Zone K under the new LPP of Delhi NCT.
“The nature of the sector is undergoing a sea change. It is no longer a territory of grayed out men. We being a new organization, want to expand our reach beyond the usual home buyers. Alongside our base clientele of working and retired govt. officials and PSU members, we want to brand our homes to the new generation too,” said Neh Srivastav, Under Secretary, Ministry of Home Affairs & president of CSSOS. CSSOS had also signed up Olympic medalist Sushil Kumar as its brand ambassador earlier.