Haldiram’s MD Ashish Aggarwal ‘s HR Bakers tie-up with the French bakery brand Brioche Doree. He has entered into master franchise agreement with the brand.
Ashish Agarwal, a fourth-generation member of Haldiram’s promoter family, through individual entity HR Bakers will lead this venture with world’s second largest bakery chain.
Aggarwal has already invested around Rs 4-5 crore in the brand and said that HR Bakers is open to exploring more synergistic tie-ups with other brands.
These outlets could be located in the National Capital Region and other markets.
