HR Bakers ties up with France’s Brioche Doree

| | new delhi
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HR Bakers ties up with France’s Brioche Doree

Tuesday, 12 February 2019 | PNS | new delhi

Haldiram’s MD Ashish Aggarwal ‘s HR Bakers   tie-up with the French bakery brand Brioche Doree. He has entered into master franchise agreement with the brand.

Ashish Agarwal, a fourth-generation member of Haldiram’s promoter family, through individual entity HR Bakers will lead this venture with world’s second largest bakery chain.

Aggarwal has already invested around Rs 4-5 crore in the brand and said that HR Bakers is open to exploring more synergistic tie-ups with other brands.

These outlets could be located in the National Capital Region and other markets.

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