Incense industry in Delhi NCR has witnessed 15% - 20% growth in the last 5 years and it has evolved into a vibrant production and trading hub. Unlike other parts of India, Incense industry in Delhi and North India is driven by many variants of dhoop batti and agarbathi. There is an increased demand for contemporary variants of popular fragrances like Rose, Jasmine, Sandalwood and Mogra.
Northern states like Jammu, Punjab, and Himachal have preference for wet dhoop batti, while parts of Delhi, UP, Chandigarh have fondness for both dry dhoop batti and agarbathi. With the changing trends and evolving demand, the incense industry is all geared to witness a significant growth of 20%-25% in next 5 years, reports AIAMA.
Over the years, Delhi NCR region has become a key agarbathi manufacturing hub that caters to the demand of Northern markets like Punjab, Haryana, Uttar Pradesh, Jammu and parts of Rajasthan and Madhya Pradesh. It has also become a centre for export of Puja items including a considerable quantity of agarbathi to key markets in Gulf, Europe, and Africa region.
