Jio, the telecom arm of Reliance Industries, is targeting 35 million subscribers within the first year of commercially operationalising its fibre-based broadband business from next month, a senior official said.
A senior Jio official said the company will bundle in not just TV sets, but also desktops as part of the Jiofiber plan which will go commercially live from September 5.
He also hinted that the cable TV subscription is not a part of the plans ranging from low Rs 700 to a high Rs 10,000 per month.
Subscribers will have to pay separately for receiving the TV services which will be delivered either through the cable fibre or by getting a DTH service, he added.
He said Jio, which unveiled a set top box earlier in the day, wants to grow in the market “very quickly”.
“We want the people to again feel excited. We couldn’t do that with LTE phones because our price points were really low,” the official said, referring to the mobile connectivity service which retails for as low as under Rs 150 per month.
The official said the company will target 1,600 towns from the first day of the launch and will initially try to reach out to the rest of the country through 30,000 local cable operators who are aligned to three multi-system operators acquired by it recently.
