Mysore Deep Perfumery House (MDPH) and Zedblack, launched "Manthan Zaroori Hai" campaign for Manthan Dhoop with Veteran Bollywood actor Suresh Oberoi as its brand new ambassador. The brand campaign urges every soul to awaken his or her consciousness through spiritual conversations. Today each and everyone is chasing or running behind a goal, be it the millennials with hunger for more or a 40 something common man who is wanting to give a better life to his family.