Online food ordering platform Zomato on Saturday said users of its Gold programme will now be able to use membership privileges on food deliveries, a move that has been lashed out by industry body National Restaurant Association of India (NRAI).
Earlier, Zomato Gold privileges were only available for dining out, the company said in a statement. While Zomato Gold for dining out and delivery is now operational in 16 cities, the programme will expand to 25 more cities by next week, it added.
Today, Gold drives 25-30 per cent business for its restaurant partners and more and more Gold users are exploring new restaurants because of the programme.
