BIGO Technology Pte. Ltd., one of the fastest growing Singapore-based internet companies for technology and innovation, has rebranded its globally popular short video creation and sharing app LIKE to Likee. The intent behind the rebranding is to provide users with a more valuable offering consisting of diverse video contents, ability to produce amazing quality videos, power-packed features and filters, convenient use of app as well as interaction with new, inspiring users and videos with the Nearby feature.
Not only meant for entertainment, the new app also brings video contents ranging from news to memes, DIYs to life hacks, latest Bollywood information to display of various skills like magic, dance etc.
In a move to motivate users and creators, Likee has also introduced a Talent Creator Union through which signed creators can earn monetary rewards by sharing their talent with the world, encouraging them to generate more creative videos. The nearby feature of the app is an added benefit for such content creators as it assists them gain due recognitionfrom those in their vicinity.
Likee will also have creators invigorating the platform with their fresh and entertaining content. Dancer Muskan Kalra will be bringing her top-notch dance moves to the app, sharing a tip or two with users, while Sumit Kumar will showcase his acting skills through the educational and fun videos he creates and shares on the platform.
Growing immensely in popularity, the huge buzz around the new identity of the app has caught the attention of celebrities like Sakshi Malik, RJ Naved, Mayanti Langer, Shipra Khanna and others who have now joined the family of Likee users and are posting exciting videos to connect with fans. RJ Naved is actively creating and sharing videos talking about social issues with added humour, just like he does on his radio show. Sakshi, who is passionate about modelling loves to share content with tips and tricks on self-grooming.
When asked why he chose Likee in particular, RJ Naved said, “Likee is a massive pool of creative and diverse content. Users are constantly showcasing their talent and to see all of them encouraging each other to grow, is very motivating. They have inspired me and have helped me create more content for my show. Also, the app has a feature which enables me to view videos in my proximity. It’s unbelievable the number of talents I’m surrounded by, I had no idea!”
Likee has also revamped its interface with a new home page and video display style, vertical labels are displayed on the videos, as well as added an abundance of new features. With a vision to be the numero uno platform that is utilized by the Indian masses to make dynamic content that is unique and professional, Likee is certainly a lot ‘More than like’.