The Amway India has announced the launch of its enhanced version of the calcium supplement ‘Nutrilite Cal Mag D Plus’, coming from the world’s first selling vitamin and dietary supplements ‘Nutrilite’ recently.
The new calcium supplement provides essential nutrition to support and maintain healthy bones when taken as part of a well-balanced diet. In addition to the calcium, Nutrilite Cal Mag D Plus also consists of magnesium, manganese, and zinc making it more effective.
Amway Nutrilite Health Institute senior research scientist Dr Kevin Gellenbeck said the supplement is a valuable addition to existing portfolio of Nutrilite products as it offers a unique combination of five essential nutrients to support bone building and maintenance processes.
Wellness Amway India category head Ajay Khanna said that with D Plus, the company targets over 11% share of calcium supplement market in the first year. The supplement is priced at Rs 799 for one pack containing 90 tablets.