As part of its commitment to safeguard the health of the future generation, Dabur Chyawanprash on Tuesday launched a mega awareness initiative aimed at safeguarding the health of underprivileged kids across the country.

Under this initiative, Dabur Chyawanprash – together with Dr Parmeshwar Arora, MD (AY) BHU Varanasi Gold

Medalist & Senior Consultant- Ayurvedic Department, Sir Ganga Ram Hospital -Delhi – will conduct Immunity awareness sessions to educate children about the need to build a stronger immune system to fight against illnesses due to changing season, and day to day infection and allergies illnesses and allergies.

The drive was flagged off in Bhopal today with a special session conducted for more than 200 kids from Arushi Sansthan. The session was aimed at creating awareness among kids to fight Illness in winter. The kids were also educated on ways to boost their immunity through basic hygiene and a nutritional diet.

Dabur India Ltd Manager- Corporate Communications, Dinesh Kumar said, “Dabur Chyawanprash has been committed to helping every Indian achieve a stronger immunity for over 100 years. This initiative is a leap forward towards this commitment. We are concerned about the cold wave that causes many illnesses every year.”

Under this campaign, Dabur Chyawanprash has joined hands with leading NGOs from 14 cities in India ie Prayagraj, Lucknow, Amritsar, Jaipur, Bhubaneswar, Kolkata, Patna, Bhopal, Raipur, Pune, Aurangabad, Ranchi, Agra and Chandigarh.

Dr Parmeshwar Arora said, “During cycles of seasonal change there can be sudden temperature variations, which may lead to illnesses like cough, cold & flu. Enhancing immunity is an effective way to fight diseases like Cold, Cough, Respiratory problems etc. Dabur Chyawanprash is an effective solution to boost one’s immunity needs through changing weather cycles.”