Laiqa, a homegrown, premium and biodegradable brand of sanitary napkins founded by Monica Bindra, Nazish Mir and Ali Mir is all set to take over the Indian Market soon. The pads contain only 7% plastic as opposed to the conventional sanitary pads having 80% to 90% plastic.
“The brand vision for Laiqa is to be the best sustainable feminine hygiene brand in the market. We offer quality products and wish to collect a community of not only women but people who recognise menstruation for both how normal and special it is,” said founder, Monica Bindra.
The Laiqa pads have been given the best available high-quality feather soft top sheet and breathable bottom sheet, are rash-free, allergy-free, itch-free and protects the consumer from UTI's and yeast infections.
Free of chlorine, chemicals, toxins and fragrance, the laiqa pads come in disposal bags and cardboard boxes that are made of paper and are 100% biodegradable and recyclable.
Each napkin is designed to solve the purpose it is made for – super absorbent, most comfortable, pH compatible and safe.
Nazish Ali said, "We want to encourage women to love and accept themselves as they are and offer them a safe space, a platform where they can ask questions freely and learn what is best for them.”
It takes almost 500 years for sanitary napkins to decompose, generating around 9,000 tonnes of plastic waste every year in India alone– that & 432 million pads in one year. The brand will be coming up with more products and introducing more categories, while staying true to their eco-friendly roots.
"A sustainable future is the only one to aspire for and strive towards and Laiqa has proved to be the vessel through which we are able to create a successful model of sustainability” added Ali.
Laiqa has a strong social commitment and participates in philanthropic initiatives like BODO (Buy One, Donate One) where on the purchase of every pack of pads, a pad is donated to lesser privileged girls and women. They are currently working closely and actively with 4 different NGOs on a voluntary basis alongside the sanitary pad donations.
Laiqa has also created a quality stamp 'Good For Her, Good for Earth'–which reinforces the brand's ethos of sustainable comfort.
