HDFC Bank Ltd successfully completed its Holistic Rural Development Programme (HRDP) in five villages in the Mandla district of Madhya Pradesh.
Through this initiative, 824 households will now have access to potable water for drinking and farming as well as training in new and improved agriculture practices.
HRDP is a flagship CSR initiative of #Parivartan, HDFC Bank’s umbrella brand for all its social development programmes.
It seeks to better village life by focussing on improvements in key areas of Promotion of Education, Skills Training and Livelihood Enhancement, Rural Development, Healthcare and Hygiene and Financial Literacy and Inclusion.
Under this unique programme, a thorough assessment of the village is carried out to understand its developmental needs. To address these needs in a sustainable and effective manner, the Bank creates long-term solutions in partnership with an NGO and the local community. The beneficiaries of HRDP include small farmers, youth, landless labourers, children and women.
The Bank partnered with the Watershed Organisation Trust to implement its HRDP in Mandla.
The project began on 1st September 2015 and has helped to transform Ahmadpur, Surajpura, Thonda, Salhedanda and Pondi villages of Mandla district in Madhya Pradesh.
The 3,522 villagers were mostly dependent on agriculture and the associated seasonal labour as their primary source of income. Through the programme they have now found alternate means of sustenance.