No business can prosper sans marketing: Deepak Mishra

| | Bhopal
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No business can prosper sans marketing: Deepak Mishra

Thursday, 21 March 2019 | Staff Reporter | Bhopal

On the second day of the Faculty Development Programme held in Radharaman Institute of Technology on Wednesday, faculty members were told about the different steps of business development.

The programme is being held in collaboration with the National Science and Technology Entrepreneurship Development Board and MPCON in Radharaman Group Complex. The purpose of this programme, which runs throughout the week, is to train faculty members in the group about the Entrepreneurship Skills so that they can teach these skills to the students.

The first speaker of the programme, Sanjay Kushwah, explained the example of the food processing industry, how can a person transform agriculture production in his area into business. He said that Madhya Pradesh has availability of soybean, spices and herbs so that various products can be manufactured and marketed. He explained the market model of the products manufactured by these, the business model of manufacturing process, packaging, marketing and distribution.

Another expert, Deepak Mishra, gave information on how to create a marketing strategy. He said that no business can go ahead without marketing. The marketing plan is made up of products, prices, places and promotions. Therefore, it is very important to do marketing research before starting any business.

PK Lahari, senior director of the group, talked about the latest changes coming in the field of Business' Scientific Outlook, Sustainable Business Idea and Entrepreneurship.

Inaugurating the second session, Group Chairman RR Saxena said that due to business success, India has emerged as a powerful economy all over the world today. Now the time has come for us to think about setting up a business more than a job.

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