A skillful communication

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A skillful communication

Thursday, 16 May 2019 | Pioneer

A skillful communication

Sir William Mark Tully launched PRSI, Delhi Chapter’s Samvad Series

PRSI, Delhi Chapter, in the presence of Sir William Mark Tully, launched the Samvad Series for the fraternity of fellow professionals on Friday at the SCOPE Convention Centre. The launch ceremony included a lecture about ‘creative listening’ and a ‘question and answer’ session by Tully, ho received a standing ovation. There were huge rounds of applauds in the hall for him.

Taking references from the Indian mythology and scriptures, Tully began with emphasising on how India and its people are known for skillful communication and is the foundation of good public relations. He emphasised on how listening is crucial to understand a person’s intent as it could make or break a relationship. He added that it is also associated with the development of self as it connects one with one’s intellect and soul. Emphasising on how creative and effective listening has been adopted by Mahatma Gandhi, Mother Teresa and other great leaders of the world in bringing together the masses and build nations, he said, “Listening gives one an opportunity to draw inferences from what great speakers talk about and draw own imagination about certain situations and individuals. It inspires an individual to follow his creative pursuits.”

Giving the reference of radio, he said it is one of the media that inculcates habit of listening. He highlighted the development of radio in the post independence era. He gave the analogy of fad for travel by air and how people choose to travel through flights even to destinations which could be covered by train or road. This case, he said is similar to the fad for television, which is working against radio.

Touching upon the Samvad in today’s society both in general and political contexts, Tully highlighted how over a period of time it has been dominated by acquisitions and cross-acquisitions rather than constructive, convincing and cross arguments. He once again drew the attention of PR professionals towards understanding deeply the professional intent of developing and communicating their message to the masses in a more efficient and effective manner.

The lecture was followed by the unveiling of the Samvad logo by Tully, which was earlier done by chairman, PRSI, Delhi Chapter, Naresh Kumar. Pallab Bhattacharya, executive director (CC), ONGC, introduced Tully to the audience. GS Bawa introduced the Samvad Series and gave the punch line as ‘Productivity through Effective Samvad.’ The program was summed up with the felicitation of the dignitaries on the dais  and a vote of thanks by SS Rao, secretary, PRSI.

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