To promote and popularise the system of alternative medicine, Unani Hamdard Laboratories (India) with the initiative of AYUSH Ministry, Government of India, has introduced a Customer Loyalty Programme, Hamdard Bonanza for practitioners and channel partners.

In the last four years, Hamdard Bonanza has benefitted more than 5,000 participants from across the country and helped generate awareness about lifestyle related disorders — diabetes, high cholesterol, lack of immunity — and their cure  through nature-based Hamdard medicines. It has helped Unani practitioners, especially younger brigade, to do mass scale patients’ trials, gain clinical experience leading to enhanced confidence in Unani medicines. This year the theme of the event was to promote active participation, make Unani profitable and popularise it to every nook and corner of the country along with the digital campaign #BeTheUnaniChampion for all its consumers.

Hamdard Bonanza has been launched through a mobile application (HB-App) to bring in speed, efficiency, accuracy and transparency in the entire process right from enrollment to redemption of gifts that would be offered through Electronic Gift Vouchers (EGVs).

Fifty-five winners were recognised and awarded across the country, under seven different categories, through a lucky draw that included the bumper prize. The event also lauded the hard work of its devoted employees from sales, marketing and support functions for executing and ensuring quality service to the consumers.

Mansoor Ali, chief sales and marketing officer, Hamdard Laboratories (India), said, “Hamdard Bonanza programme was initiated in the year 2014 with an effort to appreciate the loyalty of our Unani practitioners and motivate the young doctors to practice and promote this heritage system of medicines. Unani is recognised by WHO and pivots around a very scientific approach, emphasising holistic wellness of the body, mind and soul. The brand occupies a huge element of trust and lineage in people’s minds and it is in continuation with this legacy that we have launched these initiatives acknowledging the wide positive impact that has been brought in. The use of technology to build loyalty in trade is now the way forward.”