British-Indian singer-songwriter Reshrich believes that composers are choosing the rap and pop genres due to business-driven perspective. By Team Viva

Even though music is something that doesn’t need an initial push, it just comes from within. For British-Indian singer-songwriter, Reshrich, the great Indian heritage plays a huge role in providing him the right inspiration for his music. The singer, whose father originally hails from India, hopes to capitalise on the trend among Indian composers to experiment with the Western culture and sonics.

The singer, who has had two hit releases previous year and is ready with a third offering, believes that India is at a point where music scenario is really diverse and people are slowly moving away from the traditional sounds and are experimenting more with the Western culture.

So, is the current youth drifting more towards rap and pop music? Has the traditional music lost its charm over the years? He says, “I don’t believe that it has lost its charm, classical music in Bollywood, or music from the 80s, 90s will always be an inspiration for today’s music industry, in both Western and Indian society. However, if viewed from the business perspective, the demand for classical music has declined over the years, especially among the youth, due to which there is an increase in demand for pop and rap music among the youth.”

He believes that this causes content creators like producers, songwriters and artists to want to cater to that kind of market and make rap or pop music more than other classical forms.

For Reshrich, the journey of making his way to the global music industry wasn’t an easy one. He believes that it takes “a lot of dedication and patience” to learn and grow as an artist and for other people to recognise and notice the potential.

He feels that it is important for every artist to connect with the wider audience to grow. “Commercial music is a great way for artists to get their name into the public. Constantly being in a niche as an artist will not allow someone to grow and connect with a wider audience. It’s also a great way for them to experiment with bringing their niche sound to the public and by doing so develop better versions of themselves and their sounds.”

The singer says that he is quite open to accepting offers from Bollywood. He says, “I’ve loved the industry since my childhood. I have always seen my grandparents listening to it in the house.”

The “mostly self-taught” artist says that his recently-released tracks have been inspired from the “sounds that I like and vibe with when I’m in the studio with the producers. I don’t like to copy other artists or rip off a tune, I just make music that I enjoy because I know, originality is what makes it the best. I believe it will also my listeners enjoy it.”

He adds, “Music is a trial and error journey that an artist has to go through.”

When his forthcoming work, Gasoline, is released, he believes, it will make people realise the direction he his headed towards.

He says, “It’s going to be maturer than before , both in terms of music and visual. So when it comes out next year, people will be surprised.” He explains that the song shows how in a fruitful and true relationship, there’s no need to go anywhere else or seek for other things for inspiration.

The singer, who was featured in BBC Asian for his previous hits — Buy Me love and Moonlight — feels that making his first two singles has been a very different and an inspiring journey for him.

He says that while making Buy Me Love, he wanted to create song that would combine and experiment with tablas and the Indian vocals to give a “traditional touch.”

He says that he has been inspired by musicians like Ed Sheeran, Arijit Singh, Enrique and Drake the most.