Public Relation Society of India, Delhi Chapter organised a workshop on ‘Optimisation and Effectiveness of Media Investments’ at Himachal Sadan for media and corporate communication professionals as a part of PRSI Delhi Chapter knowledge sharing initiative named ‘Under the Shadow of Banyan Tree’ series. The event witnessed a footfall of about 60 participants from public relations departments of PSUs, government and other media agencies.
The workshop was moderated by Vineet Sodhani, CEO, Spatial Access Pvt Ltd, who talked about emerging media trends and said that it is a misconception to believe that greater spending on advertising will always lead to the product being good or consumer worthy.
Naresh Kumar, Chairman, PRSI Delhi Chapter and GM (CC), Powergrid welcomed the mentors and said, “The core of the workshop was to highlight how even the most expert and experienced clients, at times become naive to realise the effective output of their media spends.”
The welcome address was delivered by SS Rao, secretary, PRSI DC and AGM, Corporate Communication (PFC). He said, “This new series will bring together professionals on a platform to enhance and polish their skills.” Rajat Gupta, EC member, PRSI was the coordinator of the workshop while GS Bawa, programme director, delivered the vote of thanks.
