The Tourism Authority of Thailand (TAT) has launched a new shopping campaign, Give Me 5 to entice an additional 2,00,000 visitors from India and six ASEAN countries during the off-peak season of July-September.
It will target families, women and incentive groups from 19 cities in India, Indonesia, Lao PDR, Vietnam, Myanmar, Malaysia and Cambodia, which are served by TAT’s campaign partner airlines, Thai Airways International and Thai Smile Airways.
Visitors travelling on the partner airlines, till September 30, will be eligible to receive discounts of five to 50 per cent on a broad range of products and services along with many other privileges at the campaign's partner retail shopping outlets — The Mall Group, Central Group and the Ratchprasong Business District Association in Bangkok.
To overcome the baggage weight restrictions, the partner airlines will give the shoppers an extra allowance of five kilogram per person on the return sector to their cities. The countries chosen for the campaign generated a total of more than 10 million arrivals and 337 billion Baht in tourism earnings in 2018. All are growing strongly this year, compensating for what is expected to be a temporary slowdown in arrivals from China.
