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In brief

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In brief

Wednesday, 15 January 2020 | Pioneer

Book on digital marketing

The new book by Dr Raj Padhiyar, Founder-CEO of Digital Gurukul — Fundamentals of Digital Marketing — will help students to master it completely. The book covers deep insights of Digital Marketing landscape & its implications with tools, case-studies and assignmentsto give a 360 degree understanding of all the verticals of digital media.

It guides students and marketers to understand the changing landscape of marketing and growing importance of digital marketing beyond just theory or overview. It provides key insights on the industry in a multi-layered and multi-faceted land with simple & lucid language. Some of the important topics covered in the book include SEO, Social Media, Email marketing, Website creation, Content marketing , Affiliate Marketing, Freelancing techniques, Lead generation, Influencer Marketing, E-commerce and ORM

Speaking at the book launch Padhiyar said: “I'm confident that it would prove to be bible for students to transform their career. Considering it becoming mainstream subject, this book would be of tremendous help for professors to master students completely.”

Budget expectations for higher education

According to Asheesh Gupta, Pro VC JK Lakhmipat University some of the Budget expectations he sees are: Relaxation in GST rates on the inward services acquired by the higher education institutes like security, transport, mess, tentage, event management equipment on hire are at present attracts 18% GST which was nil under the previous regime of Service tax. These ancillary services are key for the growth and progress of education sector and the Institutions are not able to offset these taxes unlike companies. The available fund could be used by the universities for other academic activities.

Promotion of research in basic science and social science area should be the key focus area of Government and all infrastructure requirement for creating such research Centre the GST Rate should be made NIL from the present rate of 5% (under section 35(1)(iii) at least up to 2030.

Co-curricular and extra-curricular activities are having equal importance with academic activities for the overall growth and development of students for making them life ready. In this regard acquisition of sports equipment, music equipment, equipment related to Yoga, Gymnastic there should be relaxation of GST. Assessees having income or (loss) from business profession and gain should be allowed to get tax exemption on donating to higher education institutes for the promotion and growth of education and research under Section 80GGA of Direct tax.

“Most student scholarships provided by the government are applicable only in public higher education institutions. We need to rethink this aspect as the private sector comprises more than 70% of all higher education institutions and over 70% students study in private institutions. So, it is important that Government scholarships should not differentiate between Government and private institutions. A suitable criteria should be formulated, but made applicable for public and private institutions. In view of increasing role of private sector in providing higher education in India, Budget may look at provisions for opening other avenues of funding for faculty in private institutions,” Gupta said.

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