Apple to reduce App Store commission by half for most developers

| | San Francisco
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Apple to reduce App Store commission by half for most developers

Thursday, 19 November 2020 | IANS | San Francisco

Facing flak for App Stores 30 per cent standard commission for paid app revenue and in-app purchases, Apple on Wednesday unveiled a new developer programme that will reduce the charge by half for small businesses that earn up to $1 million in revenue from January 1.Apple said the new “App Store Small Business Programme” will benefit the vast majority of developers who sell digital goods and services on the store, providing them with a reduced commission on paid apps and in-app purchases.

To be launched on January 1, the programme comes at an important time as small and independent developers continue working to innovate and thrive during a period of unprecedented global economic challenge.The programme’s reduced commission means small developers and aspiring entrepreneurs will have more resources to invest in and grow their businesses in the App Store ecosystem.”We’re launching this programme to help small business owners write the next chapter of creativity and prosperity on the App Store, and to build the kind of quality apps our customers love,” Apple’s CEO Tim Cook said in a statement.

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