South India contributes to more than 50 per cent India sales to Lamborghini and has emerged as one of the strongest markets, said an official on Saturday.

“Today, Bengaluru or the Southern region is contributing more than 50 per cent of our business in India. In this part of the country, the customers are more evolved and they are looking at collecting these super cars,” Lamborghini India head Sharad Agarwal said.

Agarwal said the Southern market is growing much faster than rest of India, owing to the investments coming to the South Indian states and by virtue of IT hubs being located in Bengaluru, Hyderabad and Chennai.

“All these regions are attracting more foreign direct investment (FDI) vis-a-vis rest of the country, this is reflecting also in the business. Bengaluru is definitely important and strategic for us,” said Agarwal.

The importance of Bengaluru for the Italian car maker can be understood from the fact that a city-based buyer was the only Indian to buy one of the 63 limited edition Aventador SVJ 63 cars.

Another Bengaluru buyer was the first Indian to buy limited edition SVJ 900 car.

“We have seen an increase in the number of super car aficionados in India, reflected in the strong demand across the Lamborghini product line including the limited edition super sports cars,” said Agarwal.

Lamborghini has three showrooms in India, Delhi and Mumbai and Bengaluru which serves the entire South Indian market including Hyderabad and Chennai.

However, Agarwal could not share Lamborghini sales for 2019 as the company’s headquarters in Italy is yet to declare the numbers.

“Though the super luxury car industry sales declined by 20 per cent in 2019 and the overall auto industry sales also declined, Lamborghini had a healthy double digit sales growth last year in India,” said Agarwal without sharing the numbers.

Giving a hint at Lamborghini India’s clientele, Agarwal said most of the Italian supercar buyers are entrepreneurs who always had an aspiration or dream to buy the Italian machine.

Lamborghini retails three models worldwide, sports utility vehicle Urus, Huracan and Aventador, under multiple variants, all of which are available in India.

All Lamborghini cars are made at one single factory in Italy, to be exported as completely built units (CBU) across the world.