India’s leading sleep solutions provider, Duroflex, is set to launch a mega state-of-art foam and mattress manufacturing plant in Indore with the goal of increasing production capacity and expanding business operations nationally. With the new plant, Duroflex aims to generate revenue of Rs 500 crores from domestic markets by 2023.
The new facility is spread across 4-hectares wherein 2 lakh sq. feet will be utilized for the mattress furnishing plant and 1 lakh sq. feet for the foam production unit making it the largest foam manufacturing plant in Central India. It has the capacity to produce and process an impressive 1500 metric ton of foam per month and 1000 mattresses per day.
Set up at an investment of Rs 50 crores, Duroflex’s new unit is equipped with the latest German foaming technology by Henenke. Besides manufacturing their wide range of mattresses and sleep accessories including their signature range, Duropedic (India’s first doctor recommended orthopedic mattress), the plant will also be a hub to support the manufacturing of the brand’s ever growing product portfolio like their WFH furniture, designer beds and more. The plant is also equipped with an Inland Container Terminal (ICT) which will aid in boosting the company’s exports business, thus creating additional business growth.
Indore as a market presents lucrative and diverse opportunities too. While the city is an upcoming furniture hub, it is also strategically located to help the brand provide accelerated service to markets in North, West and Central India within 24 hours.
