In a major push towards Digital Punjab, Chief Minister Capt Amarinder Singh on Wednesday launched a mobile application and web portal ‘PR Insight’ to monitor the feedback and subsequently improve the delivery of citizen-centric services to ensure responsive and transparent administration in the State.
Notably, PR Insight application has been developed by the State Information and Public Relations Department to provide single repository and dashboard of all the news articles and social media posts of the State.
As many as 31 leading newspaper agencies or portals have been integrated online with PR Insight application and portal and all the State Departments’ news articles are fetched from these newspaper agencies on real time basis.
“This single repository of news articles and social media posts are then analyzed using advance analytics and sentiment analysis tools to understand citizen feedback on Government policies and perception of Governance by the citizens,” said the spokesperson.
Capt Amarinder said that this novel app or portal would be instrumental to audit the feedback of masses in an efficacious manner so as to enable the State Government to remove deficiencies in the ongoing pro-people policies and programmes. “The sole objective of PR Insight is to re-orient the existing schemes and programmes to the people’s satisfaction after meticulously monitoring their feedback,” he added.
Appreciating the stupendous efforts of PR Department for taking this unique initiative, the Chief Minister said that the PR Insight app would certainly help the State administration to further bring efficiency in its functioning besides fulfilling the aspirations of masses in seamlessly providing citizen centric services.
Meanwhile, the state Information and Public Relations secretary Gurkirat Kirpal Singh apprised the Chief Minister that PR Insight mobile application and portal shall help Government to fine-tune its policies to address specific concern, transform communication and out-reach programmes to clear any misconceptions, provide with insights on how its programmes and initiatives are perceived by its key stakeholders.
The app would also enable the Government to identify best practices from positively perceived programmes and replicate it in others, design an effective performance model and formulate a comprehensive social business strategy.
The Secretary further said that till last year, the news collation was a manual exercise wherein a specific team within Information and Public Relations Department analyzed the clippings of printed version of newspaper and prepared the clippings for minute perusal by senior functionaries of the Government.
“It is with a view to improve the efficiency of process related to manual collation of news, cutting or pasting of news from printed newspapers and sending to concerned officials, PR Insight has been launched,” said Gurkirat, adding that this app has automated the process of news collation, analysis of news and sentiment analysis.
Talking about the app’s salient features, the Director, Information and Public Relations Department, Ravi Bhagat said that this unique platform is a single portal for all department news and auto-collates news from 31 news agencies. “This portal would lead to auto segregation of positive, negative, and neutral news, auto-categorization of news publication, district and department-wise besides social media integration (Twitter and Facebook) for sentimental analysis and online feedback mechanism for negative news to newspapers agencies,” he said.