Swiggy, leading on-demand delivery platform, has enabled online processing and home delivery of alcohol through the ‘Wine Shops’ category on the Swiggy app. The service went live in Ranchi from Thursday after obtaining necessary approvals from the Jharkhand government, with other major cities in the state launching within a week. Swiggy is also in advanced stages of discussions with multiple state governments to provide support with online processing and home delivery of alcohol which the company can immediately enable by leveraging its existing technology and logistics infrastructure and nationwide presence.
To ensure safe delivery of alcohol and in compliance with applicable laws, Swiggy has introduced measures such as mandatory age verification and user authentication to complete deliveries. Customers can complete their instant age verification by uploading a picture of their valid government ID, followed by a selfie which the platform will use for authentication using an AI-powered system. All orders will carry a unique OTP which needs to be provided by the customer at the time of delivery.
