Veteran producer Anand Pandit who is co-producing Abhishek Bachchan-starrer The Big Bull along with Ajay Devgn says an OTT release for The Big Bull, was definitely not his first choice.
“I believe in the big theatre experience. It is the ultimate for any cinema lover. But, in the challenging times that we live in, we are all learning to adapt and more importantly, experiment. An experiment to understand what the future holds for films and their audience. I would say this release is a new evolutionary tool in the growth of cinema and its audience.”
The veteran producer was commenting on the decision of releasing the thriller on OTT platform Disney+ Hotstar that was announced by the platform. The Big Bull is one of the films in the OTT platform’s roster to be released this year.
Not one to look at things from just one prism, Anand says it also gives Hindi films an immediate reach with international audience in newer markets. “With an OTT release, the film will reach newer markets and newer international audience.”
He adds that the theatrical experience will be back soon, “Theatrical experience will be back soon and that I assure you. In the meantime, let’s not stop enjoying the one thing we are passionate about — films,” he smiles and signs off.
Interestingly he is working with both the Bachchans currently — with Big B in Chehre and Junior Bachchan in The Big Bull.
