Anushka Sharma and her brother Karnesh Ssharma’s love for cutting edge visual effects (VFX) in their production ventures Phillauri, Pari and now, Bulbbul is clearly visible. Much to their credit, they have been pushing the envelope in creating unique visual experiences for the audience. Incidentally, all three films are supernatural-feminist films, a sub-genre that their production house Clean Slate Filmz have created.
Anushka says, “For us, how uniquely we tell a story is extremely important. We have always tried to tell our stories as differently as possible because we feel people have seen enough of the formula and are done with them. I have always felt that a visual trigger to storytelling is key to hold attention of the audience today and it also allows us an unexpectedly new route to present an idea that has never been seen before.”
She adds, “People are always looking to immerse themselves into something new. That’s been our biggest strength. From Phillauri, Pari and now Bulbbul, while we have accidentally created a sub-genre of supernatural feminism films, we have consciously told the story through the lens of clutter-breaking visual effects.”
Karnesh is delighted that Bulbbul’s VFX has been hailed unanimously. The use of symbolism like the red moon to evoke elements of rebellion, passion and revolution has been lapped up by the audience and critics alike.
“Our focus towards visual effects to enhance storytelling is one of the reasons why these films have stood out. The strong visual effects in our projects have added to the surrealism of the stories that we intended to tell and heightened its impact,” he says.
