Contactless film experience preferred option for entertainment post-COVID, finds BookMyShow’s consumer survey report
How will the face of entertainment look like in the post-covid era? With masks, disinfectant tunnels, sanitised seats, F&B delivered to seats, intimate concerts of 50-100 music lovers and more.
But here’s the good news, India is gearing up to step out and get back to its favourite entertainment experience once the lockdown lifts, reveals BookMyShow’s Covid survey report titled Back To Out-of-Home Entertainment.
It is the outcome of a survey conducted by an entertainment destination, of over 4000 respondents who are active BookMyShow transactors. The survey conducted in May 2020 spans respondents aged between 18-65 years from across 235 cities and towns in India. 70 per cent of the responses came from consumers in Hyderabad, Mumbai, Bengaluru, NCR, Chennai, Pune, Kolkata, Ahmedabad, Vijayawada and Kochi. 49 per cent consumers who responded were aged between 25-34 years. Respondents chose seat sanitisation and disinfectant tunnels as top two measures for a safe entertainment experience.
Some of its key findings show that 54 per cent of entertainment lovers are eager to get to theatres within 15-90 days of the lockdown lifting while the rest would prefer to step out after 90 days. 98 per cent Indians expect cinemas to implement strict safety and hygiene measures to ensure a safe film watching experience.
South India misses its entertainment the most, with 56 per cent of respondents from the region eager to catch their favourite film and/or concert post the lockdown.
For live entertainment experiences, 40 per cent Indians would prefer attending a music concert in smaller groups of 50-100. Drive-in concerts, intimate tables for two to four people are some of the factors that consumers would prefer the most, while attending their favourite events.
A contactless entertainment experience is what Indians want all the way. 85 per cent of consumers surveyed prefer purchasing their tickets online with the M-ticket and e-ticket options for a contactless entertainment experience.
