Aspirants taking the CAT exam for the first time are confused about what stream to follow and opportunities in that field. PC Chhabra shares a few courses that they can pursue for a bright future

The unpredictable situation may block the paths in career but it has also created a new journey of exploration in business administration career for new graduates.

The competitive exam for business administration will occur in November as per Common Admission Test (CAT). Students appearing for this exam for the first time have many questions — course selection, job description and future scopes. It is found in research that maximum companies give vacancies which are related to business administration functions and look forward to hiring employees with graduates or postgraduates in business administration.

The post-graduation from the business administration domain has become more demanding and that students passed out from different cores prefer pursuing it.  Immense opportunities in the field of business administration are open for graduates with a good salary package whether corporate or Government sector. The various opportunities for pursuing business administration degree holders are as follows.

Marketing manager: The jobs for a marketing manager are for those who come from business administration or marketing subject as their elective options, the key responsibility includes strategizing and management of the marketing, promotional and advertising processes. Language and communication skills play an important role while applying for this position. The marketing manager is responsible for marketing and expanding the business using specific skills, plans, budget, and research.

Human Resource manager: The most important job role for every company is an HR manager. He is responsible for workforce administration like recruiting new employees, payroll, training, counseling and strategic planning. Nowadays, students prefer human resources as their subjects due to much demand in the market.

Business consultant: For expanding any business at the upper level there is a requirement of a consultant who can guide the company towards growth and expanding the venture, therefore there is a post of business development or consultant for this responsibility.

Every company requires a business consultant with a focused plan to expand their business. They are responsible for preparing the vision, mission, goals and objectives of the organisation. They focus on growth through small expenditure and increased revenue, advising managers for organisational changes in the business model for economic growth.

Business analyst: The job role of business analysts is to give an analysis of their research and deliverables for any project assigned, breaking down the work into subsequently smaller and smaller pieces through tools and technique. There are different projects which involve analysis for successful implementation by utilising feasibility study, software package selection and process improvement. This job involves the basic knowledge of data, excel, and some IT related technical aspects.

Public Relation manager: Communication skills are the most preferable skills while applying for PR. Basic knowledge of content writing is needed to write Press release which is the most important thing in the sector. The most important role of a PR is to maintain relationship with media as well as clients, branding the work in the market. Developing the habit of reading newspapers is crucial for understanding the depth of public relations, therefore writing skills along with communication skills will make growth in this field. There are many interesting things which candidates will get while working for this job role like event management and conferences.

The writer is Executive Director, Sanskriti University, Mathura